About us

During a 3-day retreat of the management team of the World Wide Beauty Group in Amsterdam, we were deeply inspired by the beauty and elegance of this fantastic European metropolis. We translated this inspiration into a new luxury brand for beauty professionals and their clientele!

With over 30 years of experience in the nail industry and as the European market leader, the World Wide Beauty Distribution Group proudly introduces I.Am Systems: a professional range of beauty solutions created in Amsterdam.

I.Am Systems was born out of a passion for quality, diversity, and innovation. The brand offers a complete collection of products for nail professionals, beauty lovers, and glamour queens who want to stand out. Under the umbrella of I.Am Systems, you’ll find three unique pillars:

I.Am Professional Nail Systems

At the heart of I.Am Systems lies the revolutionary I.Am Professional Nail Systems. Designed for professionals and passionate nail stylists, this system combines the latest techniques, high-quality nail products, and inspiring color palettes.

I.Am Professional Nail Systems stands for professionalism, diversity, and quality. Women and girls who are grounded, empowered, and confident choose I.Am Professional Nail Systems.

The newest professional nail and care products, the most beautiful on-trend color palettes, the latest application techniques, and cutting-edge training courses are all part of this professional glamour nail system.

We warmly invite you to discover more about our I.Am Professional Nail Systems products, color palettes, and nail systems by exploring this website—and let yourself be inspired!

I.Am Collection by BO. – for Ultimate Beauty Essentials

Creating meaningful moments to reconnect with yourself seems to be lost in daily life. At I.Am Collection by BO., we believe that a luxurious beauty ritual is the perfect opportunity to find serenity and truly relax. It’s our personal mission to make this moment of relaxation accessible to everyone through our premium beauty products.

Find your inner peace during a beauty moment—whether you're pampering yourself or being pampered—with the exquisite products from I.Am Collection by BO.

I.Am Systems offers nail systems for professionals, the girl next door, and glamour girls alike.

I.Am Home & Body

For those who want to enjoy the high quality of I.Am Systems at home, I.Am Home offers a range of home products that combine luxury with exceptional fragrances. With simple applications and elegant results, I.Am Home brings salon-quality experiences into your living space. Turn your house into a true home with I.Am Home products—create that ultimate feeling of coming home with your favorite home fragrance. Complete your interior with our bath accessories.

In addition, I.Am Body offers skincare products that nourish, hydrate, and illuminate the skin. With a focus on natural ingredients and modern formulas, this line provides the ultimate self-care experience. Pamper your body and mind with the care products from I.Am Home.

All our body products are free from parabens, silicones & mineral oils, and are never tested on animals.

Welcome to the world of I.Am Systems.

“I.Am Systems, a never ending story”