During a 3-day management retreat in Amsterdam, we were inspired by the beauty and elegance of this city. This inspiration led to I.Am Systems, a new luxury brand for beauty professionals and their clientele, created in Amsterdam.

With over 30 years of experience in the nail industry, the World Wide Beauty Distribution Group proudly introduces a complete beauty concept built on quality, diversity, and innovation. Under I.Am Systems, three powerful pillars stand out:

I.Am Professional Nail Systems
The professional core of I.Am Systems. An innovative nail system for professionals and passionate nail stylists, featuring high-quality products, on-trend color palettes, the latest techniques, and advanced training. For women and girls who are confident, empowered, and choose professionalism and quality.

I.Am Collection by BO.
Ultimate beauty essentials for meaningful self-care moments. This collection represents relaxation, luxury, and balance, making premium beauty rituals accessible to everyone—whether you’re pampering yourself or being pampered.

I.Am Home & Body
Salon-quality experiences at home. Luxurious home products with refined fragrances and elegant accessories, combined with bodycare that nourishes, hydrates, and illuminates the skin. Free from parabens, silicones, and mineral oils, and never tested on animals.

Welcome to the world of I.Am Systems.

“I.Am Systems, a never ending story”